The Last Jedi LEGO Sets To Launch On Force Friday II

Ahead of the release of Star Wars: The Force Awakens, Disney and it’s licensing partners released a wealth of new products based on the movie on what was dubbed Force Friday. Today Disney and Lucasfilm have revealed Force Friday will return Star Wars: The Last Jedi arriving in cinema and one such range of products set to be released as part of Force Friday II is a number of new LEGO sets based on The Last Jedi. These will appear in stores and online on September 1st.

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Glendale, Calif. (February 16, 2017) – Disney and Lucasfilm today announced Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by the highly anticipated “Star Wars: The Last Jedi.” Toys, collectibles, books, apparel and more will go on sale beginning at 12:01 a.m. on September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars.

“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” says Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for ‘The Last Jedi’. Plans for this year’s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga.”

Star Wars fans around the globe embraced Force Friday in 2015, with hundreds of thousands turning up to stores at midnight to be the first to get their hands on merchandise from “Star Wars: The Force Awakens.” Toys from the new line were revealed via a global live-stream unboxing event that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.

Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group comments, “It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new ‘Star Wars: The Last Jedi’ products during Force Friday II – a global event that will connect fans and families, and allow them to build, create and share their experiences with others.”

Details of how fans can participate will be revealed closer to the event but the world-wide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like 2015, products for “The Last Jedi” will be kept under wraps until Force Friday II to preserve surprises for fans. As well as introducing new characters from the movie in toy form, the line will build on the success of products like Sphero’s BB-8, introducing more innovative technology to bring the characters and stories from the film to life in unique ways.

“Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past forty years. The new line for ‘The Last Jedi’ is our most innovative yet, and we’re excited to unveil it on Force Friday II,” said Samantha Lomow, Senior Vice President at Hasbro.

“Star Wars: The Force Awakens” is the highest grossing movie of all time domestically and that success was mirrored at retail. NPD[1] reported that Star Wars was the number one toy property in the U.S. for 2016 and 2015, and that during the week of Force Friday, $1 for every $11 spent on toys was on a Star Wars item. Additionally, the popularity of the movie propelled Star Wars onto the top ten toy list for both boys and girls for the first time ever in 2015.

Also being revealed today is a first look at packaging for “Star Wars: The Last Jedi” products which feature leading heroes: Poe Dameron, Rey and Finn. The trio will be featured on Star Wars packaging beginning September 1, 2017.

Fans can stay tuned to StarWars.com for more details on Force Friday II events, and can follow the conversation on social using #ForceFridayII.

Author: Adam White

Howdy I'm Adam, founder, creator and editor of BricksFans.com - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialise in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. I'm also an official LEGO Ambassador. So welcome to BricksFans - Fuelling Your LEGO Lifestyle.

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