Next month LEGO® will unleash a brand new collectable theme dubbed BrickHeadz. The new line of sets will transform popular characters from a number of licensed IPs into stylised LEGO builds. BrickHeadz were introduced last year during Comic-Con, where eight characters were offered to a lucky few attending the event. These included four double packs, two from DC Comics featuring Batman, Joker, Wonder Woman and Superman. Along with two from Marvel, featuring Doctor Strange, Black Panther, Iron Man and Captain America.
Each set includes a fully brick-built character mounted upon a based, very much like those included with the LEGO Star Wars Planets range. The sets also feature fully printed elements, with not a sticker insight. They are very much aimed at older LEGO fans, who may prefer to display them as opposed to play with them. Meaning they lack any sort of playability, which isn’t a bad thing. It’s nice see LEGO recognise and aim a product such as this, more towards AFOLs.
Back in December, LEGO joined forces with Google to release a VR app based on BrickHeadz for Daydream devices. The virtual reality builder features generic BrickHeadz characters and allows users to build and collect a number of BrickHeadz in a virtual playroom. LEGO BrickHeadz VR Builder can be downloaded now from Google Play.
The LEGO BrickHeadz range will be officially available in March, with LEGO VIP members getting early access to the sets in February. Series 1 characters will include Batman, Robin, Batgirl and Joker from The LEGO Batman Movie. Along with Iron Man, Captain America, Black Widow and Hulk from the Marvel Cinematic Universe. Rumours also suggest there will also be BrickHeadz based on classic Disney characters. Images of the sets have become available and although they are ‘clean’ images that haven’t been officially released by LEGO, DC Comics or Disney. Often products which include third party elements, such as these, are included in perfectly planned marketing campaigns, so we’ve chosen not include them here. But they’ll be easy enough to find and we’ll share them here soon.