A Look At LEGO… and BBC Children in Need

It’s BBC Children in Need day here in the UK and the long running charity event has helped to raise millions of pounds for children’s charity since it began in 1980. Over the years a number of companies have partnered with the funding raising event to help raise even more money via the sales of BBC Children in Need branded goods. One such company is The LEGO Group.

Back in 2011 LEGO teamed up with the BBC and Asda stores to create a one off Children in Need branded LEGO set. The set featured a LEGO recreation of the charity’s mascot Pudsey the bear. This iconic character is instantly recognisable from it’s dotty bandana he wears across his right eye.


The 95 piece set was sold in Asda stores across the country on the lead up to Children in Need 2011, with all of the profits made from sales of the set going to Children in Need. The set reappeared in Asda stores the following year and was also available directly by LEGO in their own stores and online.

You can donate to this years BBC Children in Need appeal by visiting the BBC Children in Need website. You can also watch the televised events tonight across the BBC network starting from 7:30pm.

Author: Adam White

Howdy I'm Adam, founder, creator and editor of BricksFans.com - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialise in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. I'm also an official LEGO Ambassador. So welcome to BricksFans - Fuelling Your LEGO Lifestyle.

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